STRENGTHENING THE RELATIONSHIP OF THE BUSINESS WITH THE COMMUNITY

By mixing social actions with good business and community links, companies are able to provide effective solutions for social problems, strengthening the local economy and building a corporate image that will find a positive impact on its own proposals and business goals.

We are witnessing a rapid globalizing process, which leads to the configuration of a brand new international reality where social responsibility exercises a leading role. This applies to Brazilian corporations, which should not forget this if they want to fit adequately in the globalization era.

The relationship business & community is an umbrella concept, which spreads throughout the society. This involves different actors such as private sector, civil society, foundations or associations. The main goal of all these is promoting the development of community programmes, enhancing environmental responsibility, ameliorating employment conditions and supporting new ways of corporative citizenship. Last but not least, and even if it is not the sole piece of the whole process, we count on social marketing, which also plays an very important role.

A company can develop a good social responsibility by promoting practices related to the following fields of interest: education, environment, health, business ethics, culture, agriculture, human rights, human resources, fighting poverty…

HOW COMPANIES WILL BENEFIT FROM OUR CONSULTING

Companies that participate in this project together with their communities, gathering efforts and promoting a fair relationship corresponding with both parts’ interests, will benefit from the outcome in diverse ways:

● New partnerships, institutional respect and business.
● More visibility and strengthening of the corporate image.
● Increasing interest of customers and investors in your products
● Amelioration of financial and organizational success forecasts in the middle/ long run.
● Strengthening of the relationship with associates, partners, community and suppliers.